Monday, May 21, 2007

More will always trump less -- Message from Seth Godin

I cannot concur more wholeheartedly with Seth on this one. Let's put a gas mileage indicator on both the inside and outside of cars -- better gas mileage will become more noticeable and, perhaps, people will pay attention and want MORE...

...fuel efficiency rather than horsepower (though I do believe we can have the trifecta -- better efficiency, lower pollution, AND greater horsepower -- it's all in the very inefficient design of the internal combustion engine. More than 1/2 the gasoline we "burn" is wasted. Way more.)

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