Thursday, January 24, 2008

Movie Rentals: The 27-Hour Day

The article, The 27-Hour Day - Pogue’s Posts - Technology - New York Times Blog, points to a particular practice that all of the online type movie rental places subscribe to: The 24-hour window.

I've been harping to anyone who will listen about this for years now. Hopefully, with some positive press from the New York Times' David Pogue, this idea will make some headway.

This is the short story: You download a movie (onDemand on Comcast, Apple, Amazon Unbox, etc.) and you get 24 hours to watch it, once you start watching it. So, Thursday night at 8pm, you begin watching Rambo. You fall asleep at 9pm. It's a 2 hour movie (I'm making this all up). Next day, Friday, 8pm, you want to resume your movie. It's gone. 24 hours have passed.

Most people I know have a fairly set schedule. In fact, "Hollywood" has conditioned us to behave this way. NCIS is on at 8pm every single Tuesday. That's when a lot of people begin watching TV for the night. Why the hell would I begin watching at 7 if I don't even get home until 730?

Rather than a 27 hour day, let's make it 48 hours, huh? It'll never fly with the idiots running Hollywood. They're dumber than Jessica Simpson and Britney Spears' love child with K-Fed.