Friday, June 29, 2007

Bottled water: Healthy choice or stupid, vain, wasteful indulgence?

I guess by the title you can guess my answer.

Some interesting tidbits from the article:
  • At Whole Foods (NASDAQ:WFMI), the upscale emporium of the organic and exotic, bottled water is the number-one item by units sold.
  • Bottled water is often simply an indulgence, and despite the stories we tell ourselves, it is not a benign indulgence. We're moving 1 billion bottles of water around a week in ships, trains, and trucks in the United States alone. That's a weekly convoy equivalent to 37,800
    18-wheelers delivering water. (Water weighs 81/3 pounds a gallon. It's so heavy you can't fill an 18-wheeler with bottled water--you have to leave empty space.)
  • And in Fiji, a state-of-the-art factory spins out more than a million bottles a day of the hippest bottled water on the U.S. market today, while more than half the people in Fiji do not have safe, reliable drinking water.
Message in a Bottle - Bottled Water - Luxury Water - Mineral Water